Research methods


The research objectives and the given circumstances differ at every project. For this reason one of the first and most important decisions that needs to be made is the selection of the right and most applicable method(s). This is a crucial question. That the client receives all the information needed can only be ensured when the right methods are applied.


IMAS International Hungary uses the following research methods:


  • Face-to-face interviews (P&P, CAPI)

  • Telephone interviews (CATI)

  • On-line research

  • Mystery shopping

  • Group discussions

  • In-depth interviews

  • Creative workshops

  • Ethnographic research

  • Diaries

  • Desk research

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